Simple Meetings, typically low risk and low visibility meetings, can represent 60% to 80% of meetings at a corporation. This represents a sizeable portion of the $140B hotel spend on meetings in the USA. Instead of concentrating exclusively on the size of a meeting to segment, SIMPLE allows greater segmentation by complexity, event type and size and a far more strategic approach to the corporate meeting category.
Simple Meetings: Not a Small Challenge
May 1, 2020 9:00:00 AM / by Madison Harris posted in Global Meetings, Meetings and Events, Modern Meetings, Simple Meetings