Groupize in the News

Simple Meetings: Not a Small Challenge

May 1, 2020 9:00:00 AM / by Madison Harris posted in Global Meetings, Meetings and Events, Modern Meetings, Simple Meetings


Simple Meetings, typically low risk and low visibility meetings, can represent 60% to 80% of meetings at a corporation. This represents a sizeable portion of the $140B hotel spend on meetings in the USA. Instead of concentrating exclusively on the size of a meeting to segment, SIMPLE allows greater segmentation by complexity, event type and size and a far more strategic approach to the corporate meeting category.

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