January 21, 2021 - 9 AM EST
Groupize Strengthens Team as industry signals Industry-wide recovery and to Meet Global Demand for Its Game-Changing Meeting and Events Platform
The announcement of key hires supports the company’s continued growth, expansion of capabilities as corporations plan for rebound and recovery of meetings, events, and travel
BOSTON, MA, (January 21, 2021) – Groupize, the most-loved innovator of the all-in-one platform for travel, event, and meetings management, has announced the addition of six new members to its management and executive team. The company welcomes Courtney Bruen as Director of Sales, formerly with Convene, Longwood Venues and Marriott, Justin Peticolas as Manager, Implementation & Onboarding, previous roles at Lanyon, CWT and Rainfocus, Mike MacNair from MacNair Travel Management and Direct Travel as Growth Advisor, Adam Siskin in the role of CFO, whose experience comes from Orbitz and IBM, Shilpa Venkat as Project Manager, previously management at First American Title, and Mike Burkle as Engineer, previously with Level 7.
This latest expansion comes at a point of exponential growth for Groupize, with a sizable increase in the pipeline as demand for the company’s highly intuitive, enterprise solution to manage expense, travel, and risk for all meetings, events, and guest travel is at an all-time high.
Accelerated by the pandemic, organizations of all types and sizes are now looking to mandate a standardized program to help them mitigate risk, reduce cost, and increase efficiency. With existing systems focused on complex meetings and professionals, or lacking functionality, Groupize fills the gap as the industry begins to prepare for the digitization happening in Meetings Management, making it the preferred alternative to more costly, fragmented, and difficult to use systems. The platform delivers the simplest user interface, self-service and next-level end-to-end functionality for in-person, hybrid, or virtual events.
“Event technology is no longer a nice to have, reflected in our 467% growth in our pipeline year over year,” says Alisa de Gaspe Beaubien, CEO, Groupize. “We’re thrilled to add this caliber of talent as part of our team to benefit our customers and partners. These executives have decades of experience in the space and will be invaluable to support Groupize’s accelerated growth and momentum in a changing world.”
Charles de Gaspe Beaubien, Groupize CCO & Head of Product, adds, “We are incredibly grateful to our board to be able to invest in new resources to optimize our product velocity, innovation, and customer-first philosophy. This is a testament to the promise of a return to normal now that a vaccine is being distributed, and the tremendous market opportunity ahead of us as travel, expense, and meetings converge. We remain committed to developing cutting-edge solutions that will transform an outdated industry and bring oversight and insight to the largest area of unmanaged corporate expense and risk.”
To learn more, visit www.groupize.com.
Winner of Phocuswright Innovation Award, BTN Top 25 Most Influential of 2017, and Skift 2019 Corporate Travel Innovators, Groupize is committed to reinventing event management with easy to use tools that simplify all processes in the lifecycle of a corporate meeting, creating better outcomes for all stakeholders. We turn difficult into simple, make the unknown known, and put an end to tedious tasks while controlling the largest area of unmanaged spend in a corporation. For more information, please call 1.855.GROUPIZE, or visit groupize.com.
Companies invited to take a fresh look at the all grown up Groupize that delivers full worldwide visibility into 100 % of meetings, decreasing spend, improving duty of care, and mitigating risk.
Groupize, who has 150,000 hotels globally, is now launching alternative venue choices for meetings and events.
Groupize Presents NEW Risk-Focused Assessment Tool & Platform Enhancements Focused on Risk Mitigation for Companies looking to Reset Meetings Programs in the New World.
Groupize goes beyond hybrid meetings and counters risk challenges of a global meetings program in the era of COVID-19
According to Google Research, Generation C is a powerful new force in consumer culture. It’s a category of people who care deeply about creation, curation, connection, and community. It’s not an age group; it’s an attitude and mindset. Brands that take the time to understand Generation C and better engage with them will find a willing and influential audience.
Simple Meetings, typically low risk and low visibility meetings, can represent 60% to 80% of meetings at a corporation. This represents a sizeable portion of the $140B hotel spend on meetings in the USA. Instead of concentrating exclusively on the size of a meeting to segment, SIMPLE allows greater segmentation by complexity, event type and size and a far more strategic approach to the corporate meeting category.
Why should you implement the Groupize Rules Engine?