As featured in THE COMPANY DIME - https://www.thecompanydime.com/future-of-work-business-travel/
Evolution is a natural part of life. As a result, so is extinction. In the natural habitat of the meeting and travel planning of any corporation, this process is no different. Process and technology are continually evolving, which means that the old, outdated way is constantly being placed on the endangered list, and eventually becoming extinct altogether.
Necessity has always been the mother of invention, and technology has always been at the helm of solving problems and improving our daily lives. Over the years, we've seen Netflix replace Blockbuster Video, Uber disrupt traditional taxi services, and Amazon online shopping has completed transformed the retail space. And yet, before the COVID-19 pandemic, certain industries remained stuck in the past, defined by technology which no longer served them. Specifically, the meetings and events industry that was in dire need of an update would help streamline and simplify planning corporate events and meetings.
Now, as the industry braces for recovery in the coming months, we realize that the path forward demands the long-awaited functionality of self-service meeting management technology.
The Old World of Meeting Management
Traditionally, larger corporations comprised entire teams dedicated to planning travel and venue accommodations for meetings and events. Without the corporate infrastructure to dedicate a whole team to such efforts, smaller companies often relied on a manager who helped oversee and manage upcoming events and travel while working closely with travel agencies specializing in business travel. With expensive and over-engineered technology systems designed for meeting management, the process of planning and facilitating events and meetings (regardless of scale) was often complicated and rife with delays and managerial headaches. Without the appropriate manpower of internal teams or external support from travel agencies, the administrative and logistical demand associated with event planning would make the process, simply put, extremely difficult.
Moreover, events and meetings can occur in any department. Those companies which have never allocated an internal role for event planning often found themselves in a predicament. If an HR manager had to plan a training event somewhere but didn't have the tools or training required to facilitate such a process seamlessly, what did that look like? Similarly, if a Sales Manager has to plan a sales meeting, how can they approach the planning process in an informed and efficient manner (especially in a post-pandemic world) without having any appropriate experience?
The New Era of Meeting Management
In a post-pandemic world, the internal infrastructure of corporations across industries has abruptly changed. Most companies are now relying on fewer resources and an increasingly limited budget. With fewer people in the office and a growing virtual workforce, most businesses simply don't have the means to support teams dedicated to corporate meetings and events. Those administrative efforts, most likely, have been transferred to someone else who, up until now, was entirely unfamiliar with the events and meetings landscape. As these individuals most likely lack dedicated planners' expertise, they don't require the complex tools or resources leveraged by professional planners. Instead, they need user-friendly, intuitive online tools that simplify the process of venue shopping, requesting proposals, booking venues, and booking travel.
Groupize is the most-loved solution of choice for Fortune 5000 Companies. As the industry's all-in-one platform for travel & meetings, Groupize provides an entry point for corporations to manage expense, travel & risk for all meetings, events & guest travel. We are proud to work with:
Megan DiNush is a senior Hospitality Management student at Endicott College, located in Beverly, MA, who joined the Groupize team in September as a Sales intern.
Why Professionals say Groupize is the Meetings, Travel, & Risk Management Solution of Choice for your Program.
Overarching funding options for meetings management programs can be summarized at the highest level below:
Most TMCs support hybrid models of self-service and full service. Find a partner that can give you the most bang for your buck while making you successful. Define your roles when it comes to strategy, implementation, additional services (such as room blocks, registration, air), negotiating, contract supervision, supplier optimization, reconciliation, and data. Utilizing a third party planning company gives an organization’s meeting planner time to handle the meeting content while outsourcing the tactical details of the meeting. These companies and individuals become a consultant or trusted advisor based on their experience and industry relationships. They work with a variety of organizations and gain insight into locations, vendors, experiences, and events. In addition, they develop best practices by working with other clients and can bring a fresh perspective and new ideas to a company’s event.