Groupize Blog

Data Best Practices that will Define the Success of Your Meetings

Aug 25, 2020 8:00:00 AM / by Madison Harris

The key to success for these programs has a single common factor: data. No matter how mature or integrated a program is, having an understanding of the data is a great place to start. If a program is just starting down this path, here are some ideas for quick wins:

  • Communicate with your internal peers about how to win together.
  • If the meetings and events team is separate from the business travel team, schedule common supplier meetings together. Present suppliers with a united front.
  • Share the business travel hotel strategy and preferred suppliers/venues with the meeting planning team.
  • Leverage the new airline meeting programs for ALL meetings and events. The technology recently deployed makes it easier than ever to obtain meeting discounts and rebates.

Now that your program is presenting a united front and the lines are starting to blur, let’s lay out some ideas for where to go next:

  • Investigate and deploy integrations for tooling already in place for GDS-related travel data and meetings and events data.
  • Use combined commercial leverage to source technology platforms that service both the business travel and meetings and events programs.
  • Where possible, leverage business travel agency FTE peaks and valleys to liaise with meeting planners on group air, attendee registration, and attendee management.
  • All supplier review meetings should be combined – all data should now be presented as a single point of reference.

For those companies who are ready to be best-in-class, here are the keys to success:

  • Integrated business travel, meetings, and events websites.
  • Business travel and meetings and events policies are cross-referenced within each.
  • Meetings and events have the same Duty of Care requirements as business travel.
  • All data streams are shared and available to the combined team.
  • Make group air benefits (points/miles) available to internal meeting requestors for site visits or meeting-related travel to show the tangible benefits of working within the boundaries of the program.

Now more than ever, corporations are looking for easier, more efficient, and cost-effective meetings management strategies to navigate through this period of uncertainty and into the future.

It’s important to recognize those trends which have been accelerated by the pandemic in your planning for the next year. Download our complimentary eBook titled, 6 Meetings Trends Accelerated By the Pandemic, to help you prepare for today and get ready for the future of meeting and event management.

To learn more about the new normal and how to prepare for the changes in travel, meetings, and events worldwide, download the complimentary titled, Prepare for a Changed World, which delivers timely peer to peer advice from leading travel managers, meeting planners, procurement, TMCs, and industry partners.

To learn more about how Groupize helps organizations simplify meeting management, please visit or call +1-508-232-7719.


Tags: Modern Meetings, Success, Best Practices

Madison Harris

Written by Madison Harris

Marketing Associate for Groupize